Targeted Fitness Training for Dedicated Athletes
Believe Elite is staffed by certified fitness professionals committed to the successful development of our athletes.
Train smarter,get stronger.
Our focus is to develop ranked & professional athletes stressing the importance of building a strong foundation through; proper weight training techniques, athletic conditioning, tailored exercise plans for their sport and equally important, an individualized nutritional coaching plan.

Believe Programs
Our programs are broken down into phases to ensure that full development is achieved and coaching is suitable and age appropriate. The impact of proper training is our end goal as certified coaches and fitness professionals.

Developing the Complete Athlete
Believe Elite Athletic Training emphasizes the 5 points of our signature Star as the keys to becoming a complete athlete that translates to the playing field:
STRENGTH
PERFORMANCE
NUTRITION
MOTIVATION
EDUCATION
The fundamentals of strength training are the foundation of every athlete’s training at Believe.
Become the 1%
Unbeatable Mindset: Mental Performance
The UnBEATable Mindset eBook from Coach J.R. guides athletes through creating an action plan and evaluating fitness goals, as well as holding accountable those who strive to become the 1%.
- Goals-based nutrition
- Tactics & performance
- Off-season building
- Intuitive & customizable


"Been working with John & Believe for over a year now. I can honestly say he’s been a missing link for me, not just in my physical preparation for competition but even more so in my mental preparation! "
Shane Burgos
UFC Featherweight Fighter


"I have been involved in college athletics for almost 25 years and J.R. is without a doubt one of the most committed, passionate and effective coaches + trainers I have been around. His leadership with our basketball team has been incredible. Our success on the court can be directly attributed to the gains our players made with J.R. in the weight room."
Coach Tobin Anderson
NCAA Division I Basketball Coach


“JR over the years has not only pushed me physically, but he has helped shape me into a man willing to go through the mental pain of those last inches and seconds of a match and come out victorious.”
Vincent Vespa
NCAA Division I Wrestling Athlete

Follow @BelieveAthleticTraining on Instagram
High Performance Nutrition
Believe Elite Athletic Training has partnered with 1st Phorm to bring you the best in high performance sports nutrition.