Become the 1%

The UnBEATable Mindset eBook from Coach J.R. guides athletes through creating an action plan and evaluating fitness goals, as well as holding accountable those who strive to become the 1%.That means pairing intent and focus in performance training with a sports psychology and cognition training infrastructure that creates a pathway to be better today than you were the day before.

Action Plan

Action Planning is a relatively simple habit. With hundreds of different methods in which to journal, there are four key areas you need to focus on to optimize your athletic performance: Positivity, Gratitude, Goals, Self-Reflection.

Mindfulness

Everyone has a very different way of discovering mindfulness. It’s important that you take time to step out and look inward. Once this process is habit, it becomes a powerful tool which enhances your athletic performance and life experiences.

Mindset Tools

When it comes to developing your mindset tools, there’s a key underlying factor that’s important to address: your ‘why’. When you understand your why, you become better able to keep your actions in alignment with your motivations.

Professional Athletes

#10 Shane BurgosUFC Featherweight Division

"Been working with Coach J.R. for almost a year now. I can honestly say he’s been a missing link for me, not just in my physical preparation for competition but even more so in my mental preparation! Way more then just a coach, he’s someone who pushes me to the absolute max and doesn’t ever let me give less than 100%. Always reminding me to visualize the win and to constantly tell myself how I’m gonna get the job done! He’s brought out the best in me in only 10 months. Can’t wait to see where I’m at
this time next year. Thank u my brother!”

Parents

Lisa Vespa(1st Believe Parent 2010)

My boys started training with Coach J.R. at a young age. I’d have to say, as I am grateful for the instruction he provided regarding their physical training, I am most grateful in their mental growth. Coach J.R. was extremely influential in their ability to believe in themselves, and to push through when things get hard. He instilled “if you’ve never failed, you never really tried”. I believe he has prepared them not only for Division 1 college level training , but also the mental confidence to navigate through the difficulties that life will inevitably bring.

Coaches

Tobin AndersonSTAC Men’s Basketball Head Coach

"I have been involved in college athletics for almost 25 years and J.R. is without a doubt one of the most committed, passionate and effective coaches + trainers I have been around. His leadership with our basketball team has been incredible. Our success on the court can be directly attributed to the gains our players made with J.R. in the weight room.

He has great command of what it takes for athletes to achieve at their highest level and, most importantly, he can communicate it with them. Our guys loved having him lead our workouts, and he was able to push them to a whole new level individually and collectively.

J.R. is organized, professional, and he truly cares about the athletes that he trains. Every day J.R. was with our players was a great day for STAC basketball. He simply made us a better team! I would recommend him to any student athlete that aspires to reach their potential!"

Collegiate Athletes

The Athlete Who Believes IsThe Athlete Who Achieves

Believe Elite Mindset Training

Believe Elite Athletic STAR Training (B.E.A.S.T.)MINDSET Program

Group


$149.99/athlete

4 weeks of Mindset Training in a group setting with Coach J.R.


  • 65+ Page E-BOOK
  • Up to 10 persons/athletes per group
  • 30min Zoom Session 1x/Week
  • Access to Weekly Youtube Tutorials 
  • FREE Off-Day Trainer Text Message System

One-on-One


$199.99/athlete

4 weeks of Mindset Training in a 1-on-1 setting with Coach J.R.


  • 65+ Page E-BOOK
  • Weekly 30 Min Zoom Meeting Session
  • 1-on-1 Mindset Workbook
  • Access to Weekly Youtube Tutorials
  • FREE Off-Day Trainer Text Message System
  • *BELIEVE notebook & #UN-BEATable Band

Group


Covid-19 Sale: $149.99

$49.99/athlete

4 weeks of Mindset Training in a group setting with Coach J.R.


  • 65+ Page E-BOOK
  • Up to 10 persons/athletes per group
  • 30min Zoom Session 1x/Week
  • Access to Weekly Youtube Tutorials 
  • FREE Off-Day Trainer Text Message System

One-on-One


Covid-19 Sale: $199.99

$99.99/athlete

4 weeks of Mindset Training in a 1-on-1 setting with Coach J.R.


  • 65+ Page E-BOOK
  • Weekly 30 Min Zoom Meeting Session
  • 1-on-1 Mindset Workbook
  • Access to Weekly Youtube Tutorials
  • FREE Off-Day Trainer Text Message System
  • *BELIEVE notebook & #UN-BEATable Band